Tony Graves
Managing Director @Salamander Pumps
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WORK HISTORY
Managing Director @Salamander Pumps
Sunderland, GB
Appointed following acquisition by private equity, I lead the business through the transition and and established an operating framework throughout, under-pining an entrepreneurial culture within a results oriented environment, rewarding success. Devising a strategic review process, to identify new value creating opportunities within the business has delivered double digit sales and Ebit growth, doubling shareholder value. I ensured the seamless running of production operations and reduced cost through implementing a low cost component sourcing programme. I developed the managerial and marketing function, through recruiting a new senior management team, and augmenting the expertise of a marketing team. Following are the highlights of my key contributions in this organisation: Delivered support to Group Board through the development of term strategy to achieve long term goals and kept the Group Chairman aware of current progress by direct reporting. Increased sales revenues in excess of 57%, and drove EBIT from 8% to 30% of sales. Developed the sales team and implemented a Multi channel model, improving customer targeting. Promoted the companies image among target customers and improved positioning by re-defining the brand identity and executing new branding through all market channels. Optimised and maintained company’s digital presence, utilising digital techniques and implemented strategies. Transformed the lowest margin account to rank first in sales and second in margin, doubling the account revenues. Re-developed and re-launched, the entire product range in line with client and market requirements, achieving a vitality index in excess of 90%, with all products benefiting from IP protection, yielding significant annual tax credits. Gaining 4 new Patents in the process Successfully defended the company IP, winning substantial damages.
EDUCATION
The Open University
Dip Mgt, Business Administration and Management, General
Humberside College Of Higher Education
HNC, Electrical and Electronics Engineering
Lancaster University
Bsc, Dual Hons Marketing & Economics
ABOUT TONY GRAVES
Experienced across multiple product and market sectors, I have delivered success in strategic and tactical business planning and commercial development, team leadership, implementation of lean manufacturing operations, product development, budgeting control and cost containment. My breadth and depth of experience affords me the ability of being a well rounded and decisive decision maker. This combined with the above, are all skills I am able to bring to an organisation and drive the whole entity forward. I have a proven track record of invigorating existing brands and products, maintaining a company’s presence in different market channels, and growing existing and new business. I am flexible senior business leader, adept at staying on task and on time with performance objectives regardless shifting priorities and changing market conditions. I am skilled in aligning strategy with operations to achieve KPIs and maximise margins. Capable of seeing the bigger picture and advising business partners on tactics and strategies to improve performance. I am experienced in identifying and developing new growth opportunities through customer focus, product expertise, development of supply chain, including significant experience of Asian sourcing, and strong business acumen.
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