Tony Davis

WORK HISTORY

EDUCATION

ABOUT TONY DAVIS

I am a Partner at Unity Advisory, specialising in data-led CFO advisory, deals and value creation. My work focuses on supporting senior finance leaders and investors through transactions, transformation and high-consequence decisions where clarity and pace matter.I bring a combination of first-hand Finance Director experience and over a decade in deals advisory. I have led complex buy-side, sell-side, refinancing and exit readiness engagements across a wide range of sectors. My background includes senior roles advising CFOs, boards and investors on deal readiness, pricing, performance improvement and value creation. I am particularly focused on applying advanced analytics and robust financial modelling to strengthen decision-making, improve equity stories and withstand investor scrutiny.Unity Advisory is a pure-play, experience-led CFO advisory firm providing integrated finance, commercial, tax and deals support. The firm is free from audit conflicts and AI-enabled by design, with automation, analytics and AI embedded in delivery. Unity Advisory is built as an alternative to traditional advisory firms, prioritising clarity over complexity, outcomes over hours, and practical advice delivered at pace for critical decisions.Alongside client work, I lead and develop high-performing advisory teams, with a strong focus on accountability, inclusion and delivery Deals, M&A, Business Transformation, Leadership, Data Analytics, Modelling, Business Growth.