Tony Croslin
Partnership Activation | Experiential Sports Marketing | Community Engagement
- Role
- Director, Brand Consulting at Elevate
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Tony Croslin
Experienced in Community Engagement, Youth Sports Programming & External Affairs with an…
Experience
Director, Brand Consulting
Jul 2025 — Present · Charlotte, NC, US
Oversee the full experiential business and serve as the relationship lead across multiple accountsBuild strong relationships with key internal and external stakeholdersLead client briefings to understand goals, objectives, target audience, and KPIs for each activationCollaborate with the insights team to identify audience engagement strategiesLead ideation for brand activations, aligning concepts with insights and business goalsTranslate creative brainstorms into clear, compelling ideas for client presentationsDevelop and execute activation plans once concepts are approvedManage event timelines, budgets, and resource plans to ensure on-time, on-budget executionOversee all logistics: production builds, venue/property management, contracts, staffing, transportation, catering, security, rentals, and moreEnsure seamless on-site execution including setup, operation, and breakdownLeverage strong vendor and industry relationships across production, creative, and staffingIdentify and pursue opportunities to grow client partnerships and expand businessLead, manage, and mentor a high-performing team, ensuring motivation and accountabilityAllocate tasks based on team strengths and provide clear direction for flawless executionServe as the primary client contact, ensuring consistent communication and planning updatesConduct post-event recaps to assess success, identify improvements, and align on brand goalsDeliver detailed client reports with feedback, metrics, engagement data, ROI, and final budgetsDraft scopes of service for existing and potential clientsMaintain strong profitability across accounts and collaborate with SVP on budget expectationsWork closely with finance to track budgets and manage post-event reconciliation
Education
University of Cincinnati
Bachelor of Science - BS
2012 — 2016
Skills
- Community Outreach
- Social Media
- Organization
- Microsoft Word
- Team Leadership
- Event Planning
- Social Networking
- Teamwork
- Relationship Building
- Communication
- Customer Service
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