Tony Baek
Product Designer @ServiceNow
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WORK HISTORY
Product Designer @ServiceNow
San Francisco, CA, US
Product Designer focused on AI-native workflows, Agentic AI, and enterprise SaaS for financial operations (Accounts Payable)- Own end-to-end product design (0→1, 1→N), including UX, UI, interaction design, and prototyping- Design AI/ML-powered experiences and agentic workflows for decision-making systems- Build and scale design systems, design tokens, and reusable components (APO HQ)- Drive DesignOps, cross-functional collaboration, and product strategy with PM and engineering- Work across enterprise platforms, B2B SaaS, fintech, and workflow automation
EDUCATION
California College of the Arts
Bachelor of Fine Arts - BFA, Human Computer Interaction
ABOUT TONY BAEK
Design was never a choice for me—it was a natural extension of how I think and create. Growing up in a family of makers, I gravitated toward building, experimenting, and refining. I initially studied Computer Science but quickly realized I was more drawn to how experiences take shape visually and functionally. This led me to Interaction Design, where I deepened my understanding of design as a problem-solving process, system, and strategy. I believe great design isn’t just about aesthetics—it’s about clarity, intent, and execution. In an era where AI accelerates standardization, differentiation comes from authenticity. Execution is my mantra—I invest deeply in my work as a designer because design reaches its full potential when it is thoughtfully realized and experienced.
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