Tony Ambroza
Chief Growth Officer @RealTruck, Inc.
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WORK HISTORY
Chief Growth Officer @RealTruck, Inc.
Ann Arbor, MI, US
Lead Brand Marketing, Product Management, Product Design, and large 9 figure eCommerce Business for RealTruck (formerly known as Truck Hero), a company owned by L Catterton and headquartered in Ann Arbor, MI with offices, factories, and distribution centers across the United States and Canada. Powered by its portfolio of 28 product brands, RealTruck is the omni-channel industry leader providing truck and off-road vehicle owners the equipment they need for their outdoor adventures.
EDUCATION
Indiana University Bloomington
MS, Sports Management & Marketing
Columbia University
BA, Economics and Political Science
SKILLS
ABOUT TONY AMBROZA
I am a results-oriented creative brand builder, business leader, and P&L owner with nearly 30 years of experience driving record-setting revenue growth for global brands across the automotive, apparel, footwear, and entertainment industries. My career is defined by a consistent ability to unlock talent and scale businesses across diverse ownership structures—including private equity-backed, family-owned, and large-scale public corporations.Whether I am navigating the complexities of a 130-year-old family legacy or partnering with private equity leadership to execute a high-stakes Value Creation Plan, my approach remains centered on building high-performing teams and \"Branded House\" architectures that champion the consumer.Key areas of impact include:Private Equity & Business Transformation: At RealTruck, Inc, I am currently leading the strategic rebranding from a \"House of Brands\" to a unified \"Branded House,\" centralizing product management and scaling truck owner awareness by 25% within the first year of a national campaign.Scaling Family-Owned Enterprises: During my 11-year tenure as Chief Brand Officer at Carhartt, I helped scale brand awareness by over 100% and grew the business by 114%, transforming the company’s Direct-to-Consumer (DTC) business from less than 2% to over 20% of total sales.Global Public Brand Discipline: I honed my expertise in category marketing and retail execution at Nike and Under Armour, co-leading the launch of Nike FREE and directing the most successful football cleat launch in footwear history while also building Under Armour\'s original retail shop program.Omni-Channel & Digital Transformation: I hold a proven track record of managing full P & Ls for large-scale DTC business units, integrating eCommerce and physical retail to fuel record-breaking growth.Beyond my executive roles, I am passionate about advising category-disrupting brands and serving on boards that support environmental and community development. I am a Forbes & BCG \"CMO Next\" honoree and a \"Cult Brand\" honoree.Core Competencies:Global Brand & Product Management | Digital Transformation | P&L Management | Corporate Strategic Planning | Strategic Partnerships & Collaborations | Talent Development | Crisis Communications.
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