Toni Jones
- Role
- Sr Director, Growth Marketing - Advertising, Media & Channels at Edward Jones
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Toni Jones
Innovative and inclusive marketing executive with 15+ years of experience driving growth…
Experience
Sr Director, Growth Marketing - Advertising, Media & Channels
Nov 2019 — Present
Responsible for the full-funnel growth marketing media strategy, vision, infrastructure, and budget accountability to achieve Edward Jones\' goals for client acquisition and retention\\\\n\\\\nOversee the allocation of $100M+ marketing budget, including all paid media spend, broad-reach (TV, audio) down to highly targeted digital channels, at the national and local level. This is inclusive of organic and paid strategy for all social media, SEO, Google ads, programmatic, webinars, direct mail, sponsorships, agency and platform partnerships.\\\\n\\\\nLead measurement strategy, establish KPI\'s, forecast performance trends, channel performance optimization and closed-loop measurement tools including daily dashboards, brand health, MTA & Delivered marketing campaigns above goal in 2021/22\\\\n\\\\nLed marketing-wide expense management, connecting marketing expenses to business outcomes and driving budget efficiency across teams. Through the delivery of strong ROI, increased annual spend by 25% and 30 % in 2021/22\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.