Toni Lukic
Head of Content & Community @Genlayer Labs
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WORK HISTORY
Head of Content & Community @Genlayer Labs
Leading multi-channel growth and community strategy across X/Twitter, Discord, Telegram, and blog, scaling GenLayer into one of the fastest-growing communities in decentralized AI.• Scaled X/Twitter and Discord from 0 → 100k+ members in <12 months, achieving 6–9% engagement (among the highest in decentralized AI).• Orchestrated testnet and partner campaigns with 30k–47k participants each.• Produced high-impact livestreams, AMAs, and IRL events, drawing weekly viewers.• Drove community initiatives including Academy 101, Caldera Partnership, and Intract Campaign with tens of thousands of participants.• Helped with rebrand, site launches, testnet, and multiple GenLayer Academy initiatives.
EDUCATION
University of Graz
Mag. iur.
Frankfurt School of Finance & Management
NFT talents
Frankfurt School of Finance & Management
Influencer by DNA Program
Universität Salzburg
LLB.oec.
ABOUT TONI LUKIC
Founder | Growth, Community & Content Marketing Lead - Web3 & AI Strategic and hands-on Growth, Community, and Content Marketing Lead with a proven track record of scaling Web3 and AI brands from zero to industry leaders. At GenLayer, I grew X (Twitter) and Discord from 0 to 100k+ in under 12 months with industry-leading engagement rates, orchestrated campaigns with 30k–47k participants. Previously as Editor in Chief at BeInCrypto DACH, I scaled readership by 400% to 850k+ monthly users, grew revenue to $100k MRR, and led strategic partnerships. As co-founder of Crypto Invest Berlin, I brought together 1,600+ members and hosted 30+ grassroots IRL events, building one of Europe’s strongest crypto communities. With experience spanning growth, community building, editorial leadership, and content strategy, I specialize in full-funnel campaigns, creator and partner activations, and scaling global Web3 ecosystems. I thrive at the intersection of AI, blockchain, and community, driving momentum that transforms early-stage teams into category leaders.
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