Toni Holder Flanagan
Director of Marketing & Creative Ux @United Laboratories, Inc
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WORK HISTORY
Director of Marketing & Creative Ux @United Laboratories, Inc
St. Charles, IL, US
I lead the creative vision and digital strategy for United Laboratories, a premier, employee-owned green chemical company offering over 400 products. In this role, I orchestrate a talented team to drive brand evolution, enterprise software solutions, and omnichannel marketing strategies.Key Initiatives & Digital Transformation: Since joining in 2018, I have architected and implemented the company’s core sales and training technologies from the ground up:• Sales Enablement: Deployed a state-of-the-art Sales App and CRM solution for 160+ field representatives to streamline operations and data analysis.• Learning & Development: Built the \"United Product Training Portal\"(LMS) to centralize product knowledge and company-wide training.• Brand Experience: Currently leading several massive website overhauls to improve UI/UX, compliance, and SEO, ensuring a modernized digital footprint.• Culture: Launched an internal Employee Award Program to recognize excellence.I am proud to build my career at a 100% employee-owned (ESOP) organization that rewards hard work with shared ownership and international travel incentives.
SKILLS
ABOUT TONI HOLDER FLANAGAN
Strategic Senior UX Creative Director | Digital Transformation & Brand Experience LeaderAbout: I am a hands-on UX Creative Director with over 20 years of experience translating complex corporate visions into holistic, user-centered digital solutions. I bridge the gap between \"chaos\" and \"clarity,\" thriving in both fast-paced agency environments and multi-layered corporate structures.For over a decade, I have been the \"go-to\" person for critical initiatives, collaborating with stakeholders, product managers, and development teams to deliver the impossible. My leadership style focuses on empowering teams to navigate new territories, turning distinct challenges into shared success stories.Core Competencies:• Digital Strategy: B2B & B2C Enterprise Software, eCommerce, Mobile Apps, In-store Digital Experiences.• Content & Creative: Video Production, Corporate Identity, Email Marketing, Pitch Decks, Brochures.• Leadership: Cross-functional Team Management, Stakeholder Collaboration, Process Optimization.Out of Office: When I’m not designing solutions, you’ll find me exploring the country on my Harley with my husband and friends. I am also a proud volunteer for the Paramount Arts and Copley Theaters in Aurora, and I help bring the magic of the holidays to life at the Christkindl Market at RiverEdge Park.
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