Tonice Jones
Marketing Consultant | Internet Marketing, Digital Branding
- Role
- Senior Media Strategist at Pinnacle Advertising
- Location
- Tempe, AZ, US
- LinkedIn followers
- 500 followers
About Tonice Jones
Hello! I have worked as a marketing and creative professional for over a decade…
Experience
Senior Media Strategist
Dec 2024 — Present
Develop comprehensive media plans: Analyze target audiences, identify appropriate media channels, and design strategic campaigns across traditional and digital platforms to achieve marketing goals. • Campaign optimization: Monitor performance metrics, adjust targeting and creative assets based on data insights to maximize ROI across paid media channels (e.g, social ads, search, display). • Budget allocation: Manage media budgets effectively, allocating funds across different channels based on campaign objectives and performance data. • Trend analysis & Audience Targeting: Stay abreast of emerging media trends, technologies, and consumer behaviors to incorporate innovative strategies into campaigns. • Performance reporting & Data analysis: Track key performance indicators (KPIs) and generate detailed reports to measure campaign effectiveness, identify areas for improvement, and present insights to stakeholders. • Cross-channel integration & Competitive analysis: Coordinate media strategies across different channels (social media, email, website, PR) to ensure cohesive brand messaging and maximum impact.
Skills
- Strategic Planning
- Avid Media Composer
- Social Media Marketing
- Self-Starter
- Pro Tools
- Powerpoint
- Songwriting
- Editing
- Microsoft Office
- Sales
- Media Research
- Adapting to New Situations
- Organization
- Media Relations
- Self-Confidence
- Data Entry
- Customer Service
- Event Planning
- Dependable Team Player
- Persuasive Presentation Skills
- High Level of Accuracy
- Social Media
- Marketing Communications
- Google+
- Social Networking
- Google Docs
- Time Management
- Leadership
- Coaching
- Creative Problem Solving
- Radio Broadcasting
- Teamwork
- Team Management
- Skype
- Team-Oriented
- Highly Motivated Self-Starter
- Written & Verbal Communication Abilities
- Advertising
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