Tonia Jones

WORK HISTORY

EDUCATION

SKILLS

ABOUT TONIA JONES

Tonia Jones is a purpose-driven executive who has built her career at the intersection of growth, culture, and women’s leadership. With 36 years at Nike, she most recently served as Global Vice President and General Manager, Jordan Brand – Women’s, where she defined the long-term vision and strategic direction for women’s streetwear on a global scale. She led cross-functional teams across product, marketing, sales, merchandising and planning to deliver consumer-centric strategies that drove both cultural relevance and enterprise growth. Under her leadership, the women’s business within Jordan Brand surpassed $1 billion in revenue within five years, fueled by innovation in design, marketplace strategy and brand storytelling that elevated women’s streetwear from a category to a movement. Throughout her career, Tonia has consistently influenced enterprise-level growth. From leading Nike’s wholesale (NBHD) and digital (SNKRS) ecosystem to building go-to-market excellence in regional leadership roles, she has demonstrated a rare ability to align data, design and distribution to accelerate revenue and expand brand relevance. Recognized as one of the Most Influential Women in the Sneaker Industry (2023) and a multi-year recipient of operational and sales excellence awards, Tonia is known for:• Driving market-defining brand strategies • Scaling high-performing, diverse teams • Leading cross-functional transformation • Building inclusive cultures that unlock innovative ideas Tonia is deeply committed to advancing women and underserved communities. She serves on the Board of RAISEfashion, a nonprofit advisory network advancing equity and inclusion across the fashion industry. She also serves on the Board of Caldera, contributing governance and executive leadership to an organization delivering transformative creative programs for underserved youth. In addition, she mentors aspiring women leaders in fashion and sport, creating pathways for the next generation to lead with confidence and conviction. Tonia is motivated by opportunities that blend strategic vision with cultural impact. She believes accountability, service, and creating pathways for others are the true markers of leadership. She is open to meaningful board and executive roles where strategic growth, community impact, and female leadership matter. She thrives on collaboration, continuous learning and building environments where diverse perspectives fuel innovation. Connect with Tonia to discuss meaningful board roles or executive positions where true female leadership matters.