Tonia Gaffney

IBM North America Response & Lead Management focal for all Industry Markets at IBM

Role
Ibm North America Response & Lead Management Focal for all Industry Markets at IBM
Location
Branford, CT, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Tonia Gaffney

I\'m a results oriented marketing professional in IBM with 25+ years’ in marketing and sales support experience. With the variety of management and leadership roles I have held, I continue to be passionate about all that I do and thrive in working with cross functional teams in a matrixed business environment. Whether business or personal, empowering those I\'m working/playing and collaborating/sharing with makes my day!

Experience

  1. Ibm North America Response & Lead Management Focal for all Industry Markets

    IBM

    Mar 2018 — Present · New York, NY, US

Education

  • Albertus Magnus College

    B.S., General Business Management

    1994 — 1996

  • Garland Junior College, Boston, MA

    A.S., Retail Merchandising

    1969 — 1971

Skills

  • Product Marketing
  • Integrated Marketing
  • Strategic Partnerships
  • Solution Selling
  • Crm
  • Marketing Strategy
  • Strategy
  • Management
  • Business Development
  • Marketing
  • Leadership
  • Customer Relationship Management (Crm)
  • Channel
  • Direct Sales
  • Analysis
  • B2b Marketing
  • Analytics
  • Enterprise Software
  • Business Strategy
  • Budgets
  • Go-to-Market Strategy
  • Thought Leadership
  • Demand Generation
  • Segmentation
  • Partner Management
  • Business Alliances
  • Multi-Channel Marketing
  • Sales Enablement
  • Integration
  • Cloud Computing
  • Lead Generation
  • Marketing Management
  • Sales
  • Program Management
  • Channel Partners

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