Toni Smalls
Social Media Creative — Designer, Photographer, Video and More.
- Role
- Social Media and Design at The Phluid Project
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Toni Smalls
Toni Smalls is a Black and queer NYC raised and Chicago based creative. Inspired by their poetry and feelings of isolation within the home life, they create immersive worlds with written and visual language. Using insights from cultural knowledge and digital landscape, they carefully craft campaign and creative work spanning across physical experiences, digital image-making, design, curation, and production. Their work is inspired by whimsical worlds that draw from big emotions. They are drawn to the bold and daring - whether that be in multimedia campaigns, a standalone image, or a single poetic line. They are community driven - curating their own fine art exhibitions and cultural events. When they’re not doing that, you can find them watching Tiktoks or cooking a good meal.
Experience
Social Media and Design
Feb 2025 — Present
Develop and execute strategy for IG, TT, FB & Threads, Email and SMS marketing with afocus on product sales including seasonal merch drops and important dates.Plan and execute photoshoots around seasonal merch drops including location scouting,model scouting, sample coordination, photoshoot theme etc.Research and develop seasonal themes with color story, trends, prints, graphic andsilhouettes for DTC, Wholesale and Licensing divisionAssist Designer with all aspects of design including graphics and printsAttend weekly meeting on Monday and Wednesday and occasional meetings withwholesale and licensing partners to provide feedbackAssist VP of Business Development with finding new opportunities for categoryexpansionCreate wholesale and pitch decks as neededAssist with product descriptions for wholesale as neededIdentify content to reshare on social media as well as create content unique to Phluid.Stay on top of key moments and the evolving news, identifying ways to educate and upliftour community.Liaise with creators and ambassadors to execute contentMaintain an organized google drive for all departments
Education
ONE School US
Certificate - Art Direction
2021 — 2022
Fashion Institute of Technology
Bachelor's Fine Arts
2017 — 2021
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.