Tongtong Qu

Product Operations & Product Marketing @TikTok

Bellevue, WA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2024 — Present

Product Operations & Product Marketing @TikTok

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Bellevue, WA, US

Lead product strategy and go-to-market initiatives for TikTok Shop, focusing on programs that enhance user trust and increase seller growth- Conduct user research to uncover pain points and partner with product teams to improve the overall shopping experience- Develop and execute brand growth strategies utilizing CRM, advertising, video, and livestreaming to support leading brands.

EDUCATION

2018 — 2020

University of Washington

Master's degree, Communication Leadership: Master of Communication in Digital Media

2013 — 2013

Furman University

Summer School, American Government and Politics

2019 — 2019

Communication Leadership at the University of Washington

Masterclass—Less Machine, More Learning: What You Need to Know Now About AI

N/A

Yale School of Management

Digital Marketing: A Strategic Perspective

2019 — 2019

Communication Leadership at the University of Washington

Master Class—Accessibility and Inclusive Design

2014 — 2018

University of Washington

Bachelor's degree, Communication and Media Studies

2016 — 2017

University of Washington

Minor, Nutritional Sciences

SKILLS

ImovieNon-Profit VolunteeringEvent PlanningLanguage TeachingPublic SpeakingSocial Media AdvertisingPublic RelationsBilingual CommunicationsInternational RelationsAdvertisingMicrosoft OfficeSalesMicrosoft WordSocial Media MarketingPublic OutreachPowerpointMicrosoft ExcelProject ManagementResearchDebateManagementCustomer ServiceSocial MediaMarketingEditingLeadershipBroadcastingAdobe Audition

ABOUT TONGTONG QU

I’m a Product Marketing & Strategy Leader with 6+ years delivering go-to-market success, customer engagement, and growth at SAP, Amazon, and TikTok. Currently, as Product Marketing Operations Manager on TikTok’s User Product team, I turn deep user insights into scalable product experiences and measurable results for merchants (B2B) and customers (B2C).I hold a Master’ in Digital Media & Marketing (STEM) and a Bachelor’s in Communication from the University of Washington, along with a Digital Marketing Certificate from Yale School of Management.I’m also a passionate mentor, actively guiding UW students in career growth and leadership.Let’s connect if you’re interested in marketplace strategies, GTM and product marketing, social commerce trends, building something new from scratch, turning research into business outcomes, or swapping great coffee, wine, or restaurant finds in the Pacific Northwest.Outside of work, you’ll find me cooking, wine tasting, playing tennis, or exploring Seattle’s outdoors.

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Tongtong Qu — Product Operations & Product Marketing at TikTok in Bellevue, WA, US | Unifers