Tom Willard

About Tom Willard

Accomplished Sr. Commercial Executive with extensive experience creating value and managing the dynamics driving global Pharma/Biotech companies. Proven history exceeding corporate revenue goals, developing, and executing commercial strategies, and acquiring NCEs, NDAs, 505b2s, medical devices, small molecules, and live biotherapeutic products (LBP). Recognized executive leader with high quality standards with proven experience in the following: Live Biotherapeutic Product (LBPs), NCEs, NDAs, 505(b)(2)s, rebranded niche products, rare disease/orphan drugs, life science products, healthcare technology, connected health - IoT, telehealth medicine, and patient outcome modeling. Career Highlights:• Supported the development of pre-launch marketing initiatives for four (4) global NCEs; CDP571/870 Humicade (Cimzia), Fesoterodine (Toviaz), Rotigotine (Neupro) and Lacosamide(Vimpat)• 30 years of Biopharma/Biotech experience 14 of which is global marketing experience• Developed, managed and/or launched over 50 products areas in 20 therapeutic areas• Launched three (3) healthcare technology products• Led six (6) sales force expansions in GI/Urology, CV, CNS, Neurology• Led four (4) Sales Divisions totaling over 400 sales reps, Managers and Directors • Launched the first ever pharmaceutical industry activity tracker designed specifically for CNS patients to improve health outcomes and reduce healthcare cost • Awarded Top 25 DTC Marketer of the Year by Pharma Industry/ DTC Perspective• Profiled in DTC Perspective for innovative, first ever branded generic DTC campaign for Pharma Industry• Profiled by Kore Image titled “Branding As An Internal Competency In Pharma”• Keynote Speaker for Center of Business Intelligence: “Pharmaceutical Branding”• Keynote Speaker at International Marketing Forum: “Creating a True Global Brand”• Elected to Who’s Who of International Professionals –Marketing

Experience

1. Board Member

   Soundgen Financial

   Jul 2014 — Present · Seattle, WA, US

   Board Member - Commercial OversightResponsible for developing the commercial strategy and execution for SOUNDGEN\'s lead IT product.Developed the long-term AI strategy for Pharma, Life Sciences, and Universities engaged in clinical studies. Commercial Advisor for the South Puget Sound Community College (SPSCC) Entrepreneur Academy. Instructor responsible for developing the commercial strategy and execution for SPSCC\'s lead IT products.Responsible for obtaining and funding for the Academy’s product development and new product launches.Implementing iBeacon technology, IoT, and Salesforce.com for a retail pharmacy chain to improve customer shopping experience and integrate pharmacy and store front acquisition data.Working directly with Healthcare Managers and Administrators developing commercial strategy for measuring patient outcomes for employers and healthcare systems.

Education

• Wilbur O. and Ann Powers College of Business at Clemson University

  Master of Business Administration (M.B.A.), Marketing/Corporate Strategy

  1990 — 1991

• Harvard Kennedy School

  Leadership Strategies for Senior Executives, Innovation and Organization Change

  2000 — 2001

• Purdue University

  Bachelor's Degree, Microbiology and Immunology

  1983 — 1987

Skills

• Managed Care
• Product Marketing
• Market Research
• Cardiology
• Team Development
• Sales Operations
• Gastroenterology
• Strategic Planning
• Start-Ups
• Leadership
• Oncology
• Urology
• Pharmaceutical Sales
• Project Management Office (Pmo)
• Sales
• Public Speaking
• Healthcare
• Business Development
• Neurology
• Pharmaceutical Industry
• Sales Force Development
• Digital Marketing
• Business Planning
• Operations Management
• Biotechnology
• Product Launch
• Dermatology
• Strategy
• New Business Development
• Gastrointestinal Disorders
• Medical Devices
• Sales Force Alignment
• Sales Management
• Cross-Functional Team Leadership
• Marketing Research
• Marketing
• Marketing Strategy
• Hospital Sales
• Project Management
• Life Sciences