Tom Wailes

About Tom Wailes

I am passionate about leading lean teams to design and deliver successful products that meaningfully enhance people\'s lives. While working on a wide variety concept-to-launch mobile, web and software projects, I have learnt some key principles for success:• Focus on Results: There are many ways a project can get derailed, so it is imperative to help the team stay aligned and focused on the overall goals and on delivering the solution to the required level of quality. • Design Strategy - UX must play a key and proactive role in providing the clarity of vision & purpose that is essential for effective and competitive product strategy and development.• Flexible Process - Every project is different so it’s important to be as inventive in the process of product design & development as it is in the design output.• Collaboration - Successful design is not executed in a vacuum so the fostering of open, effective and collaborative cross-functional relationships is key.• Research & Metrics - Insights derived from the thoughtful consideration of a wide range of user research methodologies and product metrics will always improve the quality of product solutions.• Coaching & Mentoring - Last but not least, creating a diverse, inclusive, supportive and fun work environment is essential to developing and maintaining engaged, creative and high-performing design teams.Specialties: expert domain knowledge in healthcare & telehealth, social networking/online communities, search, ecommerce, local/maps; design strategy; design & AI/ML; product management; design process; agile; incorporating user research, data and metrics into design process; creative team motivation and mentoring; interaction design; information architecture

Experience

1. VP User Experience

   Cricut

   Mar 2024 — Present · US

Education

• Goldsmiths, University of London

  BS, Cultural Anthropology and Psychology (joint honors)

• Loughborough University

  MS, Human Factors of Information Technology

Skills

• Information Architecture
• Product Management
• Contextual Inquiry
• Persona
• Agile Methodologies
• Human Computer Interaction
• Wireframes
• User Scenarios
• Mobile Applications
• Wire Framing
• Interaction Design
• User Experience Design
• Usability Testing
• Omnigraffle
• User Interface Design
• Mobile Internet
• Usability Engineering
• User Research
• Mobile Design
• Experience Design
• Visual Design
• Creative Direction
• Mobile Devices
• User Interface
• User Experience
• Content Strategy
• Usability
• Design Strategy
• User-Centered Design