Tom van Vu
Driving digital marketing strategies with data analysis expertise.
- Role
- Digital Marketing and Media Manager at Mirastar Federal Credit Union
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Tom van Vu
Strategic digital marketing leader driving measurable growth across ABM, personalization, multi-channel paid media, social/earned channels, CRM, and lifecycle programs. Achieved 320% lift in consumer acquisition, 355% growth in B2B key account acquisition, and 878% CRM-Marketo–driven opportunity wins. Expert in Gen AI enablement, funnel journey optimization, and workflow acceleration using Adobe Campaign, Marketo, Analytics, Adobe Fusion, Workfront, and leading MarTech tools.
Experience
Digital Marketing and Media Manager
Jun 2024 — Present · San Jose, CA, US
Education
San José State University
Bachelor’s Degree, Digital Communication and Media/Digital Media Art
CADRE New Media Laboratory (Computers in Art, Design, Research, & Education)
Computer Science and DMA
Skills
- Growth Strategies
- Online Advertising
- Salesforce.com
- Lead Scoring
- Strategic Content Development
- Account Based Marketing
- Management
- Linux
- Hardware Hacking
- Trend Analysis
- Growth Hacking
- Social Media Evangelist
- Online Marketing
- Social Media Marketing
- Javascript
- Strategic Communications
- Technology Evangelism
- Leading Discussions
- Sem
- Content Marketing
- Multi-Channel Marketing
- Cms
- Php
- Digital Strategy
- Web 2.0
- Kpi
- Blogger
- Ppc
- Content Strategy
- Community Engagement
- Marketing Strategy
- Jquery
- Community Outreach
- Community Development
- Community Management
- Key Account Development
- Social Business
- Lead Maturation
- Integration
- Business Development
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