Tom Sullivan
- Role
- CEO at Princeton Partners
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
About Tom Sullivan
I’m the CEO of Princeton Partners, a strategic marketing and brand agency that helps…
Experience
CEO
Mar 1989 — Present
It has been my passion to create a special agency that truly transforms and advances the performance and growth of our clients. Far beyond advertising and integrated marketing, we seek to make a continuous and enduring strategic impact through innovative thinking, data-driven insights and creative solutions. An early leader in all things data and digital, we partner with the leading data and digital platforms to advance measurable target awareness and funnel progress goals resulting in predictive ROI-based media programs. CEO since purchasing the agency from former partner in January 2001: Advancing the agency as a strategic, creative thought leader that embraces innovation and new technology to advance client success. Vertical focus areas: financial, health and consumer services. President, 1995 - Building the integrated capabilities of the core advertising agency - especially interactive and digital marketing and PR. Exec VP, 19••••95: Transforming a retail boutique into a strategic agency with expertise in B2B, Consumer Services and Healthcare
Education
The College of New Jersey
Bachelor of Science
1976 — 1980
Skills
- Digital Media
- Management
- Marketing Strategy
- Public Speaking
- Nonprofits
- Integrated Marketing
- New Business Development
- Online Advertising
- Program Management
- Start-Ups
- Project Planning
- Brand Development
- Social Media Marketing
- Strategic Partnerships
- Advertising
- Mergers & Acquisitions
- Interactive Marketing
- Analytics
- Business Strategy
- Non-Profits
- Strategic Planning
- Product Marketing
- Entrepreneurship
- Creative Direction
- Digital Marketing
- Direct Marketing
- Email Marketing
- Direct Mail
- Public Relations
- Leadership
- Marketing
- Online Marketing
- Healthcare
- Business Development
- Digital Strategy
- Marketing Communications
- Social Media
- Strategy
- B2b
- Mobile Marketing
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