Tom Sly
VP, Enterprise Strategy at The E.W. Scripps Company
- Role
- VP, Enterprise Strategy at The E.W. Scripps Company
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Tom Sly
As Chief Revenue Officer, I’ve developed a unique market edge for sales of locally branded, digital advertising solutions… leveraging my background in media and communications with digital technology to foster alliances and generate revenue in radio, TV, cable, and print organizations. My background includes multimedia technologies, direct-to-dealer sales, revenue turn arounds, integrated media campaigns, and startups. Core facets of my work as Chief Revenue Officer include: New partnerships grown by taking the time to meet face-to-face with decision-makers Extensive nationwide travel that allows me to foster personal relations with media corporations Strategic direction for marketing promotions, working in tandem with CEO and CMO Product input and collaboration with technology team and CTO As a career-long media sales leader, I’ve taken executive roles at Clear Channel Communications, where my work in customer relationship-building helped improve market perceptions and drove 180% revenue growth. I’ve also served as COO for Marathon Media, managing multiple broadcast properties throughout intensive M&A activity, as well as VP of Sales at Comcast ‘s Vehix.com, where I created partnership deals with automotive OEMs lead the direct-to-dealer sales & customer service teams, and successfully championed the lead the affiliate development efforts. Specialties: Strategic Planning & Execution Start-ups Market Intelligence Digital Media Sales New Media P&L Budgeting Turnaround Situations Integrated Sales Sales Strategy Partner Alliances Affiliate Marketing Staffing & Mentoring Channel Sales TV, Cable, Broadcasting Relationships Customer Satisfaction Multimillion-Dollar Deals Telemarketing Teams Team Building Employee Engagement Marketing Campaigns Profit Growth Media Alliances Digital Advertising Sales Market Share Growth Automotive Dealer Sales
Experience
VP, Enterprise Strategy
Aug 2022 — Present · Cincinnati, OH, US
Applying an entrepreneurial approach to foster experimentation within Scripps\' business divisions while collaborating with the business leaders to inform long and short-term strategic priorities. Focusing on innovation, acquisition, and transformation in media with an emphasis on revenue growth and innovation. I built Scripps programmatic monetization business in 2012 and continue to oversee programmatic strategy for the company. Several of the major projects I\'m centered on today are in the addressable TV sector. CTV, addressable linear, and ATSC 3.0 monetization.
Education
University of Cincinnati, Cincinnati, OH
Bachelor of Business Administration (BBA), Marketing & Finance
Wharton Executive Education
Executive Broadcast Management Certification, RAB Broadcast Management & Leadership Program
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