Tom Sekula
Manager, Marketing Technology & Data Solutions @Springer Nature
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WORK HISTORY
Manager, Marketing Technology & Data Solutions @Springer Nature
Heidelberg, DE
Leading cross-functional teams of architects and engineers across a global organization, with a focus on delivering scalable Martech solutions. I actively experiment with AI tools to accelerate workflows and create new possibilities, championing AI adoption across my team and the broader organization.Highlights- Spearheading the sunset of SAP Marketing Cloud, managing the end-to-end decommission of a complex enterprise marketing platform- Driving strategy and execution across three core domains: Customer Data Platform (CDP), Customer Engagement Platform (CEP), and Marketing Data Engineering- Founded and host a bi-weekly \"AI Friday Round-Up\" — an internal initiative connecting global IT and Marketing colleagues to share practical, everyday AI tool usage and foster a culture of AI-driven innovation
EDUCATION
Villanova University
Computer Science
SKILLS
ABOUT TOM SEKULA
I\'m an experienced technology generalist offering consulting and freelance services in AI, automation and digital marketing.🤖 I build trigger-based, automated nurture campaigns based on behavioral targeting rules in your marketing automation system.+ I enable your marketing team to send emails that are attractive, on-brand and personalized by creating reusable email templates with dynamic content blocks.🧠 + I can show you how to get *real* value from AI. With the right approach you can produce on-brand and effective copy for your marketing assets. We can then combine that with automation for a smooth-running multi-channel content pipeline. & I\'ll configure your website, marketing automation, analytics and CRM systems, so data flows between them, external APIs are integrated, and reports show you the reality of things. Need to bring your existing data to a new system? Need to combine multiple data sources into one?I plan, execute and test loading your data into CRM, CMS and other SaaS tools. - New processes? New tools? New team members?I can give in-person, virtual, and recorded hands-on sessions to bring all team members to the same level of skill and knowledge, and upgrade junior staff to be self-sufficient, faster. I treat your company and customer data with care. I will deliver and follow a Data Processing Agreement per GDPR that outlines specific practices to ensure data security.🤝 - IT teams can be resistant to new requests from the business side of the house. I can speak their language and collaborate with them at a technical level at every step — from proposal to design to delivery and support.🤝 I represent your business to vendors, handle setting up demos and giving insights to evaluate, get support to resolve issues or implement new capabilities. - 19 years at SAP as a marketing technology engineer and architect on the team- 2.5 years as founder of an ecommerce startup- 3+ years as marketing technology consultant
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