Tom Gaskell
Senior Commercial Analyst @Aimbridge Hospitality EMEA
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WORK HISTORY
Senior Commercial Analyst @Aimbridge Hospitality EMEA
Management of the Analytics platform, optimising processes for data intake, validation, mining, engineering as well as modelling, visualisation, and communication deliverables.• Unearthing valuable insights from data and translating them into actionable recommendations.• Build, develop and maintain data models, reporting systems, data automation, dashboards and performance metrics support that support key business decisions. • Supporting ExCom with high level key performance data and commentary aiding in upward reporting and communication to the wider divisional leadership teams.
SKILLS
ABOUT TOM GASKELL
As the Senior Commercial Analyst at Aimbridge Hospitality, my primary mission is to transform complex data into clear, actionable insights that drive strategic decisions. With a proven track record in analytics, I lead initiatives that bring our data to life, enabling self-service insights through Power BI. My role includes the design and integration of advanced analytics tools, ensuring that operational performance is continuously at the forefront. My expertise extends to developing Tableau analytics suites, providing the organization with intuitive and comprehensive monitoring tools. These contributions support our business objectives by pinpointing opportunities informed by market trends. The team and I are dedicated to maintaining high data quality standards across all platforms, a commitment that underpins the success of our analytics initiatives.
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