Tommy Zhao

About Tommy Zhao

Results-driven Advertising Strategist with proven expertise in scaling CPG brands on Amazon, Walmart and Target. Consistently deliver double-digit growth for premium clients through data-driven campaign optimization and strategic media planning. Known for transforming client relationships into long-term partnerships, having grown key accounts from $1.8M to $6.1M through consultative selling and innovative advertising solutions. Skilled at leading high-stakes business reviews and launching successful multi-channel campaigns across Amazon Marketing Cloud, Streaming TV, and Sponsored Ads platforms. Track record of exceeding targets with $6.2M in incremental revenue.Results driven, hardworking, creatively and analytically led strategic bilingual thinker, whose focus on brand management, and search marketing strategies. Fluent in Spanish, native Cantonese speaker, I have developed multiple skills and knowledge from my broad range of employment and studies including-Innovating new digital marketing campaigns by viewing the concept & guidelines of the project and voicing my opinion to create the strategies to make that product or concept shine on its own-Proactive in thoughts and action, when leading a project, and communicating the brand to the target market-Accepting criticism and feedback openly, to develop a better work environment, and provide a better client service-Goal oriented, self-motivated personality that is not satisfied until brand, product or project is complete to the standards of the client.These skills and more, were obtain not just through business school case competitions, but extensive involvement and participation in affluent organizations and departments on campus, Greek organizations, previous employments and internships. Thanks to these opportunities, I have fine-tuned my professional & leadership skills and at the same time creating a vast social network that I can use for future reference and vice-versa.Specialties: SEO & SEM on platforms such as: Amazon Ads, Google AdWords, Bing Ads, Yahoo Gemini, AMS (Amazon Marketing Services), Criteo/Hooklogic, branding & identity, insights & conceptualization, and digital marketing analysis.

Experience

1. E-commerce Lead, North America

   Combe Incorporated

   Sep 2025 — Present · White Plains, NY, US

Education

• University at Buffalo

  B.S., Marketing, Management Information System, & International Business

  2006 — 2011

• New York University

  Masters, Integrated Marketing

  2012 — 2013

Skills

• Customer Service
• Branding & Identity
• Social Networking
• Social Media Marketing
• Marketing
• Search Engine Optimization (SEO)
• Public Speaking
• Social Media
• Time Management
• Management
• Search Engine Marketing (Sem)
• Public Relations
• Advertising
• Sem
• Event Planning
• Marketing Strategy
• Event Management
• Digital Strategy
• Leadership
• Search
• Facebook
• Wordpress
• Online Marketing
• SEO
• Blogging
• Team Leadership
• Email Marketing
• Digital Marketing