Tommy Spalding

About Tommy Spalding

As a strategic marketing leader passionate about transforming businesses through marketing solutions, I bring a wealth of experience in data-driven strategies, client engagement, and revenue growth within the marketing and media industry. My career has been marked by a relentless pursuit of excellence, demonstrated through my ability to lead multimillion-dollar campaigns, launch brands, and optimize ROI. My expertise extends to strategic alignment and team development in the dynamic marketing and digital transformation landscape.At the forefront of revenue acceleration and market optimization, I have played a pivotal role in expanding product portfolios and enhancing brand positioning. Recognized for my consultative and results-driven approach, I have been a driving force in developing and implementing comprehensive marketing strategies, showcasing a commitment to achieving measurable business outcomes. My track record reflects an ability to navigate complex challenges, ensuring sustainable growth and market success.Beyond marketing prowess, my leadership style is characterized by compassion and motivation. I excel in cultivating robust relationships with stakeholders and clients, leading cross-functional teams, and fostering innovative thinking. I pride myself on striking a delicate balance between strategic vision, operational efficiency, and team empowerment. As a dynamic leader, I am dedicated to delivering results and fostering an environment of collaboration and growth in the fast-paced marketing landscape.A few of my career highlights include: • Achieved a 100% rise in lead generation within the first year by deploying an optimized GTM strategy and sales collateral.• Tripled digital advertising revenue by launching targeted dealership marketing products and managing comprehensive digital advertising streams.• Drove $20M in advertising contracts by creating customized digital marketing strategies and proposals.• Expanded strategy support usage among 600+ sales representatives by coaching and training client strategy managers, increasing accessibility to marketing expertise for high-revenue projects.\"Leadership is not about being in charge. It is about taking care of those in your charge.\" — Simon Sinek

Experience

1. Director of Marketing

   Infocus Solutions

   Jan 2023 — Present

   Develop and implement comprehensive marketing strategies, encompassing outbound campaigns, social media, and paid advertising, to build inFocus Solutions’ brand identity and market presence. Spearhead creation and distribution of sales collateral, enhance brand positioning through strategic consultation, and establish multi-channel lead-generation processes that consistently drive monthly results. Oversee product expansion from three to twenty offerings, designing innovative solutions for automotive dealerships to capitalize on digital marketing opportunities and bolster vehicle sales.Highlights of accomplishments in this role include:• Achieved a 100% rise in lead generation within the first year by deploying an optimized GTM strategy and sales collateral.•Tripled digital advertising revenue by launching targeted dealership marketing products and building new digital advertising revenue streams.• Built start-up leadership team, establishing a structured marketing and sales framework that aligned with company goals.• Established inFocus Solutions’ brand as a consultative partner for clients, differentiating the company from competitors and driving client engagement.

Education

• Indiana University Southeast

  Bachelor of Arts Degree

Skills

• Newsletters
• Market Research
• Online Marketing
• Digital Marketing
• Media Buying
• Copywriting
• Market Planning
• Sem
• Lead Generation
• Advertising
• Marketing Strategy
• New Business Development
• Analytics
• Digital Media
• Integrated Marketing
• New Media
• Direct Marketing
• Sales
• Mobile Marketing
• Online Advertising
• Interactive Marketing
• Marketing
• Email Marketing
• Advertising Sales
• Leadership
• Digital Strategy
• Sales Management
• Management
• Media Planning
• Social Media Marketing
• Television
• Marketing Communications
• Facebook
• Tns Media Intelligence