Tommy Nixon Payne
Seasoned Change Management and Operations Leader
- Role
- Sr Manager, Omni Channel Retail Marketing at Serta Simmons Bedding, LLC
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Tommy Nixon Payne
Seasoned change management and operations leader focused on driving human capital performance through robust employee-relations solutions, achieving underperforming store turnarounds and revenue growth while ensuring premium customer experiences. Subject matter expert in developing and piloting growth and operations strategies and process improvement initiatives in alignment with corporate mission, vision, and values for global roll out.
Experience
Sr Manager, Omni Channel Retail Marketing
Feb 2024 — Present
Strategic marketing leader driving omnichannel retail initiatives that bridge physical and digital experiences. Proven expertise in integrated campaign execution, customer journey optimization, and cross-functional team leadership. Passionate about elevating brand presence, increasing customer engagement, and delivering measurable ROI across all retail touch points.•Developed and executed integrated omnichannel marketing strategies aligned with company objectives and customer experience goals.•Led end-to-end campaign planning across digital, in-store, social, and email channels to drive traffic, conversion, and brand awareness.•Partnered with cross-functional teams including sales, digital, creative, and operations to ensure cohesive brand messaging and execution.•Analyzed consumer behavior, market trends, and channel performance to inform personalization strategies and promotional planning.•Implemented performance measurement frameworks using KPIs and analytics to evaluate campaign effectiveness and optimize future efforts.•Enhanced customer journey consistency across physical and digital retail, improving engagement and lifetime value.•Managed external agencies and vendor relationships to support creative production, media buying, and retail activation.•Directed budget planning and allocation to maximize ROI, ensuring efficient use of marketing resources.•Mentored and managed a team of marketers, fostering professional development and high-performance execution.
Education
Mississippi State University
Business
1998 — 2000
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