Tommy Stokke
Editorial Leadership & Strategy | Data-Driven Decision Making | Content Development & Innovative | Audience Engagement & Retention
- Role
- Editor in Chief at Stokastic
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Tommy Stokke
I work at the intersection of sports media, creator ecosystems, and community-driven…
Experience
Editor in Chief
Aug 2022 — Present
I lead a dynamic team of 20 professionals, including content creators, graphic designers, social media managers, and editors to ensure smooth operations and project success. I spearheaded the comprehensive overhaul of our SEO strategy and established a commercial content organization,significantly enhancing affiliate revenue streams. At OddsShopper, I developed and executed a strategic sports betting content plan, integrating commercial content with daily updates and long-term advice to boost user engagement and promote our products effectively.A small section of my key accomplishment includes the following:• Generated and optimized written content for two websites, social mediachannels, and multimedia platforms, resulting in increased engagement andbroader audience reach.• Reduced operational spend over two years while increasing affiliate revenue, subscription growth, and website traffic to drive overall profitability.• Achieved massive year-over-year increase in website traffic with remarkable surge during 2023-24 NFL season, enhancing market visibility and user interaction.• Drove increase in commercial and sports betting revenue within first six months of 2024 compared to 2023 by recruiting, training, and managing high-performing team.
Education
Joliet Junior College
Journalism
2012
Skills
- Publishing
- Sports
- News Writing
- Storytelling
- Blogging
- Management
- Editing
- Ap Style
- Online Journalism
- Social Networking
- Writing
- Sports Writing
- Social Networking Sites
- Feature Articles
- Journalism
- Proofreading
- Web Content
- Copy Editing
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