Tommy Santora

Experience

1. Marketing and Communications Manager

   Adams & Reese

   Jan 2023 — Present · Baton Rouge, LA, US

   I manage marketing and communications for the AmLaw 200 firm of Adams & Reese - more than 325 attorneys and advisors located across 20 offices and 10 states. I write press releases, industry thought leadership content and insight articles, new attorney bios, practice area descriptions, and website content. I am part of a team that manages public relations and social media across X, Facebook, and LinkedIn. We have designed impactful social media campaigns to grow our LinkedIn following to over contributing to a 20% overall engagement growth. I have written more than 120 bios over the last two years as Adams & Reese grows to more than 325 attorneys and advisors. I also helped found the successful Adams & Reese “Vets to Ventures\" thought leadership series, which garnered new clients, partnerships, and a Legal Marketing award. I have contributed to numerous successful award nominations for firm attorneys and initiatives.Over the last two years, I played a leading role in our team\'s launch of the firm’s new brand and website. This involved extensive content review, collaboration with development teams, and securing media coverage, reaching an audience of close to 1 billion. While working on this rebrand, all my numbers went up over the previous year, demonstrating my ability to multitask and dedicate myself to all jobs and tasks at hand. We saw a 25% rise in published articles (avg. 30 per month); a 40% jump in JDSupra readership (avg. reads and 12 posts per month); and a 130% increase in media hits, securing mentions in over 1,450 articles.

Education

• Louisiana State University

  Bachelor of Arts - BA, Mass Communication/Media Studies