Tom McCave

WORK HISTORY

EDUCATION

ABOUT TOM MCCAVE

How do you grow a global brand while driving short-term results?That’s the challenge I’ve built my career solving. I bring together brand marketing, performance media, and commercial strategy to deliver growth that lasts.I\'m a senior marketing leader with 15+ years\' experience driving audience and revenue growth for globally recognised media brands, most recently as VP, Media Strategy & Planning at The Economist. I’ve led multi-million-pound marketing investments across paid channels (including TV, audio, outdoor, video, social, search), built high-performing biddable teams in-house, and delivered award-winning full-funnel campaigns that combine creative scale with commercial precision.From running always-on global paid marketing to launching new podcast products and relaunching flagship apps, my work sits at the intersection of media, content, and conversion. I thrive on cross-functional collaboration, aligning editorial, product, data, and finance teams around a shared growth agenda.Whether building brand equity or managing media ROI, my mission is the same: to create marketing strategies that perform and endure.Areas of Expertise:Subscription Marketing | Marketing Strategy | Media Planning | Digital Strategy | Growth Marketing | P&L ManagementThank you for your interest in my profile. For networking or to discuss opportunities, please connect with me here on LinkedIn.