Tommaso Visentini

VP of Analytics, Insights & Brand Activation for NatureMade Vitamins (Pharmavite) | Consumer Goods | Marketing Science Leader

Role
Vice President, Head of Analytics, Insights and Brand Activation at Pharmavite
Location
Santa Monica, CA, US
LinkedIn followers
500 followers

About Tommaso Visentini

Tommaso Visentini is the Vice President of Analytics, Insights, and Brand Activation at Pharmavite, a nutrition-powered wellness company and makers of Nature Made® vitamins, the leading national vitamin and supplement broadline brand with over 50 years of delivering high-quality products backed by science. With more than 15 years of experience in transforming businesses through insights, Tommaso excels at connecting consumer behavior insights to impactful media and creative strategies, driving innovative advertising campaigns and product launches. Tommaso’s career includes key roles at Nestle Waters, Coty, and Procter & Gamble, where he consistently leveraged data science and consumer insights to enhance brand communication and strategy. He holds advanced degrees from IE Business School, HEC Genève, and Università Bocconi, and is fluent in Italian, English, and French.

Experience

  1. Vice President, Head of Analytics, Insights and Brand Activation

    Pharmavite

    Jan 2023 — Present · Los Angeles, CA, US

    In addition to leading Analytics & Insights, I took on Brand Activation (Media & Creative), overseeing campaign development, media planning, social media, and brand communication strategy—driving cohesive, data-informed brand building across all touchpoints.

Education

  • IE Business School

    Master's degree, Finance, General

  • Liceo Classico Tito Livio

    Maturità Classica, Lingua e letteratura greca antica/classica

  • University of Geneva

    Master of Business Administration (M.B.A.)

  • Università Bocconi

    Bachelor of Science - BS, Economics and Management of Public Administration and International Institutions

  • Università Bocconi

    Master of Science - MS, Economics and Management of Public Administration and International Institutions

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