Tom Lynch
VP Product Leadership @Location3
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WORK HISTORY
VP Product Leadership @Location3
Denver, CO, US
Lead the organization product strategy, reporting to the CTO to translate corporate objectives into high growth product portfolios. Responsible for the product deployment lifecycle, from vision and roadmap development to cross-functional GTM execution.Key Responsibilities & Impact:Strategic Vision: Architecting 12–18-month roadmaps aligned with revenue targets and SaaS subscriber growth goals.Portfolio Management: Overseeing the GTM for Google Local Services Ads (LSA), Google PMAX Ads, SaaS enrollable Local SEO, Freemium product initiatives, focusing on customer acquisition and target retention rates. Revenue grew over 6× in 16 months, MRR nearly tripled YoY, and acquisition targets were exceeded by 215–420%.Result Driven: • Google LSA ad product GTM drove a YOY Revenue Increase of 409%• SaaS subscribers for Google LSA grew by 153%• LSEO MAU Exceed rate:+420%(5.2× goal)• LSEO Annualized growth: 184.8%(12-month period)• Google PMAX MAU Exceed rate:+215%(3.15× goal)• Google PMAX Annualized growth (CAGR):~308%Cross-Functional Leadership: Partnering with Engineering, Strategy, Operations, Sales, and Marketing to bridge the gap between technical development and market-facing strategy.Financial Oversight: Driving data-driven decision-making by aligning product costs with corporate revenue goals and establishing performance KPIs (MAU, Velocity, and Revenue).Workforce Scaling: Strategic sourcing, onboarding, and management of third-party fulfillment partners and extended workforce teams to ensure seamless service delivery and cost efficiency.Team Mentorship: Building and mentoring a high-performing product strategy team, fostering a culture of collaboration and skill development.
EDUCATION
University of Dayton
BA, Majors: English/Psychology, Minors: Marketing/Theater
SKILLS
ABOUT TOM LYNCH
I am a Digital Product and Agency Executive with nearly two decades of experience driving exponential revenue and innovation at the intersection of agencies, franchises, and MarTech. My career has been defined by a single mission: translating complex technical roadmaps into scalable, market-facing strategies that deliver measurable financial outcomes.Currently, as the VP of Product Leadership at Location3, I focus on bridging the gap between high-level strategy and operational execution. I thrive in the \"center of the wheel,\" aligning sales, marketing, operations, and IT to ensure every department is pulling in the same direction.My recent impact includes:Scaling Portfolios: Delivered a 6x revenue increase and tripled MRR in just 16 months through the strategic deployment of SaaS-based local marketing solutions.Driving ARR: Spearheaded growth initiatives that achieved 15% ARR growth by optimizing penetration rates and franchise client portfolios.Product Innovation: Successfully launched and scaled GTM strategies for Google LSA and PMAX, exceeding acquisition targets by up to 420%.Outside of the office, I am proud to apply my background in strategic oversight to the education sector as a Board Member for Prospect Ridge Academy.
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