Tom Latanision

Channel Executive @Dialight

Edina, MN, US

Led the development and expansion of a national electrical distribution network, driving a 45% increase in sales for hazardous location and heavy industrial LED lighting products.• Built long-term partnerships with top distributors, including WESCO, CED, Rexel, and Graybar, significantly enhancing Dialight\'s market presence.• Established a strong working relationship with Affiliated Distributors (AD), positioning Dialight as a key supplier within the AD network, which contributed to Dialight being named Manufacturer of the Year in 2017 and 2019.• Implemented a data-driven channel strategy that resulted in double-digit growth year over year and solidified Dialight’s leadership position in the industrial lighting market.• Developed influential relationships within the NAED and other key industry groups to boost Dialight\'s brand visibility and secure multiple awards.Key Impact: Spearheaded the transformation of Dialight’s distribution strategy, resulting in significant sales growth and recognition as a leading supplier in the electrical and industrial sectors.

University of Minnesota-Twin Cities

Bachelor's degree

University of Minnesota-Twin Cities

Master of Business Administration (M.B.A.)