Tom Tran

About Tom Tran

I\'m a brand and performance marketing manager who transforms data into insights, big strategic ideas into tactical executions, and small investments into big returns. I love building strong brands through stories and driving growth through customer lifetime value analysis and innovative customer acquisition campaigns. In addition, I believe in continuous learning by running experiments and iterating. Branding/Marketing Areas of Focus-Marketing planning, forecasting, and budgeting-Customer analytics (customer lifetime value, customer acquisition costs, churn)-Data-driven performance marketing-Media Planning, media buying, media analysis-Campaign management (auction, reserve, RFP)-Qualitative and quantitative consumer research (surveying, focus groups, in-depth interviews)In addition to my background in marketing, I have a deep passion for business presentation design. I believe that a well-crafted presentation can be a powerful tool for communicating ideas, influencing decisions, and driving results. By combining my skills in data visualization, storytelling, and slide design, I help people and teams create compelling presentations that engage audiences, simplify complex information, and leave a lasting impact. Business Presentation Design-Presentation and Slide Design-Data visualization and advanced charting-Storytelling with data-Impactful presentation delivery-PowerPoint productivityIn my role as a marketing advisor with the Sacramento Valley SBDC, I have the privilege of working with small business owners to help them navigate their marketing challenges. Each business is unique, and I take the time to listen to their specific needs and goals. By combining my experience in brand management, customer analytics, and data-driven marketing with my passion for creative problem-solving, I work closely with entrepreneurs to develop customized strategies that drive meaningful results. Seeing these businesses succeed and make a positive impact in their communities is truly rewarding, and I\'m honored to be a part of this journey.

Experience

1. Brand Manager

   Blue Diamond Growers

   Oct 2024 — Present · Sacramento, CA, US

   Focusing on social media content and digital marketing

Education

• International Baccalaureate

  IB Diploma Programme

  2007

• Universidad Carlos III de Madrid

  Economics, Political Science

• University of Michigan - Stephen M. Ross School of Business

  Master of Business Administration - MBA, Marketing

  2018 — 2020

• UC Irvine

  Computer Science

• University of California, Berkeley

  Bachelor's Degree, Political Economy

Skills

• Marketing
• Media Analysis
• Social Media Marketing
• Social Media
• Media Buying
• Research
• Media Planning
• Digital Marketing