Tom Kaufman

About Tom Kaufman

As an Experienced Senior Leader, I have a passion for driving business strategies and aligning marketing approaches that are tailored to driving growth while positioning each organization as a leader in their industry. With a history of delivering solutions from B2B service-line differentiation to industry-defining product deployment to positioning companies as the industry or segment leader. Immersion in these areas has developed a hunger for leading change that positions organizations for sustained future growth.With my focus on leading the go-to-market strategy and the integrated marketing solutions to get there, I have the privilege of helping organizations develop holistic marketing programs rooted in their business strategies. Whether those solutions require a strategic leader for the organization, filling the talent gap in their existing team, bringing emerging digital expertise to your team or taking the reigns as the marketing team for small businesses, I have had the opportunity to consistently advance the successes of these organizations.Some notable achievements include:• Development and deployment of international rebranding and repositioning of multi-brand service industry leaders• Comprehensive internal communications assessment, reconfiguration and roll-out of effective multi-channel programs• Unification of the digital strategy and ecosystem through the deployment of the re-envisioned website, intranet, inbound and social channels• Integrated demand generation campaigns that drive improved sales effectiveness and significant MQL growth

Experience

1. Digital Marketing Lead

   American Punch Company

   Jan 2021 — Present · Cleveland, OH, US

Education

• Kent State University

  Bachelor of Science, Degree in Advertising with minors in Marketing and Graphic Design

  1997 — 2001

• Lake Erie College

  Master of Business Adminstration, Business

  2009 — 2011

Skills

• Event Management
• Digital Strategy
• Promotions
• Lead Generation
• Sales
• Negotiation
• Marketing Management
• Email Marketing
• Social Media Marketing
• Powerpoint
• Competitive Analysis
• Budgeting
• Social Media
• Budgets
• Graphic Design
• Marketing Communications
• Marketing
• B2b
• Search Engine Marketing (Sem)
• Direct Marketing
• Brand Awareness
• Online Marketing
• Search Engine Optimization (SEO)
• Management
• Team Building
• Integrated Marketing
• Advertising
• Photoshop
• Brand Management
• Marketing Strategy
• Trade Shows
• Leadership
• Digital Marketing
• Event Planning
• Strategy
• Budget Management
• Public Relations
• Business-to-Business (B2b)
• Strategic Planning