Tom Johnson

Senior Commercial Manager (B2c Cross Sell & Sme) @The AA

London, GB

Achieved year-on-year new business growth in new breakdown cover policies through implementing a 3yr acquisition and optimisation omni-channel strategy across multiple P & Ls — including Patrol referrals, AA Cars, Warranty, SME, and Motor Insurance. I focus on unlocking customer value through targeted cross-sell initiatives, data-led optimisation, and channel innovation.With a sharp commercial lens and a growth mindset, I develop and execute proposition strategies that deepen customer relationships, expand market reach, and deliver measurable business outcomes. Proud to play a key role in scaling one of the UK’s most trusted brands.Key achievements in 2 years include- Record breaking annual sales across two cross-sell channels (Patrol referrals and AA Cars)- Increased EBITDA and persistency rates with focus on higher ATVs at new business- Within only 3 months of owning SME trading strategy, returned the channel to growth with focus on digital trading initiatives, offline retention strategy and UX optimisation focussing on better customer outcomes

Nottingham Trent University

Product Design