Tom Lombardo
Senior UX/Product Leader | Digital Enablement | Organizational Change | UX Strategy | DesignOps | Enterprise Experience Transformation
- Role
- Sr Manager, Web Customer Experience at WillScot
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Tom Lombardo
I’m a leader in UX and digital product leader with 10+ years of experience driving enterprise experience transformation across web, mobile, and SaaS platforms. My work sits at the intersection of user experience, digital enablement, and organizational change, helping companies modernize their digital ecosystems, improve user adoption, and create seamless, intuitive experiences for internal teams and external customers.I’ve led large-scale UX, design operations, and communication initiatives across industries including industrial solutions, transportation, automotive, finance, construction, and SaaS. Whether I’m building a design system, leading cross-functional teams, coaching stakeholders through change, or rolling out a new digital platform to thousands of users, I focus on clarity, alignment, and measurable impact.Known for bridging Product, IT, Marketing, and executive teams, I translate complex requirements into simple, user-centered solutions, always backed by data, research, and thoughtful communication. I love working with developers, partnering with product teams, and designing digital experiences that truly delight users and drive adoption.If your organization is scaling digital transformation, maturing its design capabilities, or investing in user-centered strategy, I’d love to connect.
Experience
Sr Manager, Web Customer Experience
Jul 2023 — Present · Phoenix, AZ, US
Lead UX strategy and digital experience transformation across all WillScot platforms, including public website, customer portal (Salesforce Experience Cloud), and mobile applications. Oversee design systems, user research, cross-functional alignment, and digital adoption programs spanning IT, Marketing, Sales, and Investor Relations. Partner with development teams in Agile workflows to deliver modern, accessible, data-driven user experiences.UX leadership, digital enablement, Figma design system, Salesforce Experience Cloud, stakeholder communication, agile delivery, data-driven UX, analytics, cross-functional alignment
Education
University of Nebraska-Lincoln
Architecture
University of Nebraska at Omaha
Bachelor of Arts, Communications | Marketing Design | Computer Science
Doane University
Educational/Instructional Technology
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