Tom Baker
External Communications Manager - Land Defence @Thales
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WORK HISTORY
External Communications Manager - Land Defence @Thales
Lead on external communications for land defence across Thales in the UK- Extensive stakeholder management experience, having worked regularly with a range of agencies and freelancers, in addition to customers, journalists, industry bodies and Thales colleagues, both in the UK and around the world- Project managed an international media day in Belfast, which led to over 120 pieces of coverage- Experienced in hosting tier one media for tours and interviews, such as Sky News, BBC Radio 4 and Wall Street Journal, as well as trade press- Oversee UK adherence to Thales brand guidelines.
EDUCATION
Norwich School
English Literature, Geography, German
University of Nottingham
American and Canadian History, Literature and Culture BA (Hons)
Loughborough University
Marketing and Management MSc
ABOUT TOM BAKER
With over 10 years of experience, I currently lead on external communications for Thales’ land defence sector in the UK. My work involves extensive stakeholder management, including collaboration with agencies, freelancers, customers, journalists, and industry partners.My expertise lies in communications planning, media relations, and stakeholder engagement, which I leverage to turn complex subject matter into impactful messaging for sharing with target audiences. I ensure compliance with brand guidelines and have successfully project-managed high-profile initiatives, such as an international media day and Thales’ participation in a BBC TV series called ‘The Secret Genius of Modern Life’.Previously, I have led on external communications for Thales’ UK cybersecurity, digital identity and transport businesses, delivering campaigns across a range of channels and aligned with business priorities. I also have experience of seconding to the UK Home Office for a six month marketing and communications placement.
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