Tom Hudak
Marketing Communications Segment Manager
- Role
- Sr Global Marketing Manager at Tektronix
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Tom Hudak
Experienced Marketing Manager within global B2B technology/industrial markets and multi-channel environments. Generates go-to-market strategies and implements successful demand generation programs across both digital and traditional media. Applies metrics to inform program design and marketing processes. Collaborates with peers by means of training, presentation, and team building. Champions adoption of new digital marketing technologies and processes. Builds and safeguards brand identity. Specialties: Marketing Automation Email Marketing Digital Marketing Database Marketing Demand Generation Content Management/Development SEO & SEM Social Media Public Relations & Event Marketing B2B Advertising (Print & Online)
Experience
Sr Global Marketing Manager
Jan 2010 — Present · Cleveland/Akron, OH, US
Responsible for promotion of several Keithley and Tektronix branded product lines within the Americas Field Marketing organization, including direct marketing, public relations, on-line promotional, and events plans, as well as for meeting regional lead generation goals and for ensuring the integration of commercial marketing programs with product marketing’s and the Americas sales organization’s objectives.
Education
Carnegie Mellon University
MA, Professional Writing
1981 — 1982
Gannon University
Bachelor of Arts (BA), English Language and Literature, General
1977 — 1981
Case Western Reserve University - Weatherhead School of Management
MBA
1986 — 1991
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