Tom Hopes
Head of Digital Marketing - Global (Interim) @Accsys
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WORK HISTORY
Head of Digital Marketing - Global (Interim) @Accsys
London, GB
Accsys is the world’s leading supplier of premium, high performance and sustainable wood building materials.I lead the digital marketing function, with a focus on growing our in-house digital capabilities and delivering a best-in-class website targeted at architects, trade professionals and end consumers across the world.My remit extends to include responsibility for website merchandising and content, SEO, CRO, CRM, email marketing, social media and paid media.
EDUCATION
Newcastle University
BA Hons, English Literature
SKILLS
ABOUT TOM HOPES
A strategic, commercially-focused digital marketer with more than 20 years’ B2C and B2B experience gained across a broad range of sectors, including KBB, automotive and financial services, both in-house and agency-side. I have extensive experience in effectively managing digital change, most recently at Howdens where I have been responsible for building the digital marketing strategy from scratch. I have a proven track record in:• Quickly grasping business objectives, challenges and opportunities, often in new sectors.• Leading the development of high-impact digital marketing strategies.• Building, developing and retaining high-performing teams.• Delivering projects which have tangible commercial value.• Engaging and influencing senior management to drive digital transformation.
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