Tom Hirtzel

Growth Account Executive | SaaS & EdTech Sales Leader | Driving Enterprise Partnerships, Digital Transformation & AI Solutions

Role
Regional Sales Director at Lumen Learning
Location
Provo, UT, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Tom Hirtzel

I am a seasoned EdTech and SaaS sales professional with over 30 years of experience helping institutions, organizations, and enterprises adopt digital solutions that improve access, affordability, and scalability. My career journey spans from leading course materials operations for students at BYU to driving enterprise SaaS growth at VitalSource, where I consistently exceeded revenue goals and built strong relationships with administrators, CIOs, and IT leaders. • Full-Cycle SaaS Sales – prospecting, discovery, demos, negotiation, and closing • Enterprise Account Management – building and expanding strategic partnerships • Pipeline Development & Forecasting – consistently exceeding revenue goals • Contract Negotiation – multimillion-dollar vendor and SaaS agreements • Salesforce CRM & Data Analysis – driving insights and sales efficiency • Inclusive & Equitable Access Programs – scaling day-one digital course materials • EdTech Strategy & Implementation – LMS, CMS, SIS integrations and custom tools • AI-Driven Solutions – leveraging emerging tech to improve learning and business operations • Cross-Functional Collaboration – working with engineering, legal, and customer success • Team Leadership & Coaching – leading, mentoring, and enabling sales and operations teams • Higher Education Partnerships – consulting with universities and administrators • Public Speaking & Conference Presentations – national EdTech and SaaS thought leadership

Experience

  1. Regional Sales Director

    Lumen Learning

    Feb 2026 — Present · Provo, UT, US

Education

  • Brigham Young University

    Bachelor of Science - BS

    1987 — 1991

Skills

  • Leadership Development
  • Strategic Planning
  • Customer Service
  • Publishing
  • Leadership
  • Event Planning
  • Public Speaking
  • Textbooks
  • Social Media
  • Training
  • Teamwork
  • Microsoft Word
  • Team Leadership
  • Higher Education
  • Facebook
  • Marketing
  • Powerpoint
  • Microsoft Excel
  • Microsoft Office
  • Sales
  • Retail
  • Management
  • Ebooks
  • Outlook
  • Supervisory Skills
  • Inventory Management
  • Coaching
  • Merchandising
  • Social Networking
  • Time Management

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Tom Hirtzel — Regional Sales Director at Lumen Learning in Provo, UT, US | Unifers