Tom Henkenius
Storytelling & Strategy
- Role
- Chief Content Strategist at Thunder Communications
- Location
- Lakewood, CA, US
- LinkedIn followers
- 500 followers
About Tom Henkenius
Over 15 years experience as a professional content strategist and educator filling the world with powerful stories and the talented people who create them- Expert in the business of podcasting with USC Iovine & Young Academy capstone project focused on innovation within the space- Emmy-award winning storyteller who uses data and technology to design and develop business solutions, create consensus around them and effectively execute them- Cross-functional team leader with experience managing teams from 2 - 20- An educator and relationship builder with success growing and cultivating future leaders
Experience
Chief Content Strategist
Feb 2010 — Present · Long Beach, CA, US
Worked with 26 unique companies using customer focused design to craft content strategies that are data-informed to increase revenue potential as a result- Travel nationally to develop and influence C-suite and VP-level contacts across various industries including national corporations, start-ups and content creators - Advise on content strategies engaging traditional and new media with subject matter expertise in podcasting- Craft brand identities and omni-channel content strategies from the ground up that include earned and owned channels resulting in average revenue increase of 3x- Create data driven digital media content strategies and produce content that results in more than 4x engagement increase
Education
USC Jimmy Iovine and Andre Young Academy
Master of Science - MS
2018 — 2019
University of Southern California
Bachelor's degree
1997 — 2000
University of Southern California Annenberg School for Communication and Journalism
BA
1997 — 2000
Skills
- Copywriting
- Journalism
- Storytelling
- Teaching
- Radio
- Video Editing
- Sports
- Final Cut Pro
- Event Management
- Copy Editing
- Creative Writing
- Community Outreach
- Public Speaking
- Broadcast
- Video Production
- Editing
- Web Video
- Advertising
- Public Relations
- Social Media
- Media Relations
- Blogging
- Video
- Press Releases
- Microsoft Office
- Television
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