Tom Henkenius

Storytelling & Strategy

Role
Chief Content Strategist at Thunder Communications
Location
Lakewood, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Tom Henkenius

Over 15 years experience as a professional content strategist and educator filling the world with powerful stories and the talented people who create them- Expert in the business of podcasting with USC Iovine & Young Academy capstone project focused on innovation within the space- Emmy-award winning storyteller who uses data and technology to design and develop business solutions, create consensus around them and effectively execute them- Cross-functional team leader with experience managing teams from 2 - 20- An educator and relationship builder with success growing and cultivating future leaders

Experience

  1. Chief Content Strategist

    Thunder Communications

    Feb 2010 — Present · Long Beach, CA, US

    Worked with 26 unique companies using customer focused design to craft content strategies that are data-informed to increase revenue potential as a result- Travel nationally to develop and influence C-suite and VP-level contacts across various industries including national corporations, start-ups and content creators - Advise on content strategies engaging traditional and new media with subject matter expertise in podcasting- Craft brand identities and omni-channel content strategies from the ground up that include earned and owned channels resulting in average revenue increase of 3x- Create data driven digital media content strategies and produce content that results in more than 4x engagement increase

Education

  • USC Jimmy Iovine and Andre Young Academy

    Master of Science - MS

    2018 — 2019

  • University of Southern California

    Bachelor's degree

    1997 — 2000

  • University of Southern California Annenberg School for Communication and Journalism

    BA

    1997 — 2000

Skills

  • Copywriting
  • Journalism
  • Storytelling
  • Facebook
  • Teaching
  • Radio
  • Video Editing
  • Sports
  • Final Cut Pro
  • Event Management
  • Copy Editing
  • Creative Writing
  • Community Outreach
  • Public Speaking
  • Broadcast
  • Video Production
  • Editing
  • Web Video
  • Advertising
  • Public Relations
  • Social Media
  • Media Relations
  • Blogging
  • Video
  • Press Releases
  • Microsoft Office
  • Television

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Tom Henkenius — Chief Content Strategist at Thunder Communications in Lakewood, CA, US | Unifers