Tom Haines
Associate Director - Market Integration, Credit & Capital Management COO @汇丰
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WORK HISTORY
Associate Director - Market Integration, Credit & Capital Management COO @汇丰
Birmingham, GB
EDUCATION
LIBF
Level 5 Professionalism, Conduct and Ethics (5PCE)
LIBF
Level 4 Risk & Regulation in Banking
LIBF
Professional Diploma in Banking & Finance
Swansea University / Prifysgol Abertawe
Master of Arts (M.A.), Comparative Journalism
LIBF
Level 3 Certificate in Retail Banking Conduct of Business (CertRBCB®)
Swansea University / Prifysgol Abertawe
Bachelor of Arts (B.A.), History
Queen Mary's College, Basingstoke
A Level, Government and Politics
Queen Mary's College, Basingstoke
A Level, History
Queen Mary's College, Basingstoke
A Level, Mathematics
LIBF
Level 4 Diploma in Retail Banking Conduct of Business (DipRBCB®)
ABOUT TOM HAINES
I\'m a strategic product and transformation leader with over a decade of experience delivering change across lending, customer experience, and digital enablement in both Commercial and Personal Banking.Currently an Associate Director within HSBC\'s Corporate & Institutional Banking Transformation programme, I lead the UK market integration team. My previous role saw me product-own HSBC UK’s suite of government-backed lending schemes — from launch through to digital self-serve enhancements for over SME customers.Earlier in my career, I built deep experience in frontline banking, leading high-performing retail teams and shaping communications strategies across multiple geographies.What drives me is building simple, scalable solutions that solve real customer problems — and empowering teams to do their best work along the way. I bring a blend of product thinking, delivery focus, and people leadership to every challenge.
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