Tom Gunson
Sr Digital Marketing Strategist (Seo) @Northern
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WORK HISTORY
Sr Digital Marketing Strategist (Seo) @Northern
Chilliwack, BC, CA
As the Sr. SEO Strategist I was responsible for leading SEO-centric account strategy, executing and delivering high-performing campaigns that hit KPIs and performance goals. As well as creating, executing, and optimizing SEO-centric marketing strategies for clients across various industries and verticals. As such I actively mentor and train team members to develop channel-specific technical skills & developand maintaining process documentation to ensure consistent delivery of digital marketing solutions.As part of the role I would: Lead the development, management, and execution of SEO strategies. Be responsible for identifying and uncovering new opportunities for search engine optimization strategies. Use web analytics platforms and SEO tools to monitor, analyze, and optimize website activity, traffic trends, SERP rankings, and customer acquisition metrics. Develop actionable SEO insights based on research, content performance analytics, search trends, and best practices. Proactively review, audit, and implement strategies for SEO growth opportunities including, but not limited to; keyword research, content, site architecture, technical audits, and website performance analysis. Create and present SEO reports to clients as required. Participate in channel partnership management to develop and maintain thought-leadership and excellence in the industry. Provide subject-matter expertise & Coordinate SEO activities with Accounts, Revenue, and Solutions teams in order to develop and assist with client solutions requirements forweb builds & proposals. Mentor team members to develop technical and channel-specific skills. Provide channel direction to key stakeholders, including the Director of Digital Marketing, regarding emerging trends and opportunities in digital marketing. Maintain industry certifications and stay informed on marketing technologies and trend developments across digital marketing and SEO.
EDUCATION
Mission Secondary High School
High School, Computer and Information Sciences and Support Services
HubSpot Academy
Inbound Marketing, Digital Marketing
Market Motive
Advanced Search Engine Optimization, Technical SEO
Mission Secondary High School
High School, Computer Science
SKILLS
ABOUT TOM GUNSON
Im a digital marketing specialist with a robust & proven track record in traditional, technical SEO. While my background as an Inbound Marketer has afforded me with experiences across a wide array of marketing channels (Email, PPC, Affiliate, Referral, ect), my strongest proficiency resides firmly within the realm of SEO.As a highly technical individual who derives near-sick enjoyment from understanding & ultimately bending Google\'s algorithm to my will, I have made it my life\'s work to help businesses monetize organic search. All too often, organic search is either overlooked or put to the side due to a lack of perceived value; In reality, organic traffic (SEO) can be both the most cost-effective marketing channel you invest in while also being one of your biggest drivers of new customer acquisition.
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