Tom Goosmann

About Tom Goosmann

Founder & Principal of Toccata LLC, a strategic consulting practice focused on…

Experience

1. Chief Creative Officer

   True North Inc

   Nov 1994 — Present · New York, NY, US

   Chief Creative Officer & Co-Founder1994–Present | True North, New York, NY + San Francisco, Norwalk CT, Pittsburgh PATrue North is an independent advertising and media agency specializing in behavior-change campaigns that serve the public good. From clean energy to public health to community resilience, we help government agencies, nonprofits, and commercial brands translate complexity into clarity and strategy into action.Since co-founding the agency in 1994, I’ve helped lead its evolution from a direct marketing shop into a full-service agency that integrates creative, media, digital strategy, and research. We’ve always embraced emerging technology — from early web and CRM innovation to today’s AI-enhanced workflows — enabling faster execution, deeper insight, and more impactful storytelling.Our work is collaborative, data-driven, and designed for diverse audiences across languages, platforms, and lived experiences.Sector Experience (Selected):Public SectorRepresentative government clients include:Boulder County Office of Sustainability, Climate Action & Resilience (OSCAR), San Mateo County, San Francisco Department of the Environment, California Department of Food and Agriculture, Commonwealth of Massachusetts, State of New Jersey, State of Rhode Island, Rhode Island HousingNonprofitWe’ve partnered with a wide range of mission-driven organizations over the years, including:March of Dimes, Muscular Dystrophy Association, Make-A-Wish Foundation, ASPCA, The Nature Conservancy, Doctors Without Borders, Conquer Cancer FoundationCommercialSelected commercial clients have included:Disney Visa Card (21+ years), Disney Parks & Resorts, Brown & Toland Physicians, Adlens, Orabrush, Toys R Us, The Chicago Tribune, The Los Angeles Times

Skills

• Social Media
• Brain Surgery
• Interactive Marketing
• Interactive Advertising
• Direct Mail
• Advertising
• Integrated Marketing
• Online Advertising
• B2b
• Direct Marketing
• Brand Development
• Strategy
• Email Marketing
• Digital Strategy
• Creative Direction
• Creative Strategy
• Digital Marketing
• Mobile Marketing
• Deep Brain Stimulation