Tom Gavriluk

Experience

1. Director of Digital Strategy - Titleist

   Acushnet Company

   Apr 2018 — Present

   Lead the strategy and implementation for all Titleist digital initiatives to enhance golfer engagement, usage and loyalty. Responsible for accelerating and strengthening deeper connections with dedicated golfers through all digital touch points and developing best-in-class content. Highlights: Create the strategic roadmap for Titleist digital marketing that will result in deeper connections with dedicated golfers and Titleist brand fans. Develop a vision that grows engagement and education and drives golfers interest, trial and purchase of Titleist golf balls, golf clubs and golf gear. Define business plan requirements, budgets, content strategy and oversee all web development agencies and technology partners to maximize effectiveness and efficiency. Develop and execute a holistic vision for the dedicated golfer Titleist digital journey from acquisition, education, brand connection, event management, product acquisition to replenishment/replacement. Lead a content marketing process that delivers upon brand and specific product category initiatives, product launches and promotions. Prioritize global content that best engages, educates and excites golfers about Titleist products as well as links them with our best Partners and Fitters. Accelerate growth in both quality and quantity of Team Titleist. Implement and manage enterprise level CRM and marketing automation platform to create a stronger, more targeted communication strategy that enables Titleist at both the brand and product category level to more effectively reach our target audience. Provid strategy and implementation plans for Influencer marketing and media program

Education

• Bryant University

  Certificate, PMI: Project Management

  2008 — 2008

• University of Massachusetts Amherst

  Bachelor's Degree, Marketing

Skills

• Search Engine Marketing (Sem)
• Digital Production
• Employee Management
• Product Development
• Digital Strategy
• Online Advertising
• Creative Concept Development
• Digital Media
• Cms
• Social Media
• Brand Development
• Brand Management
• Social Media Marketing
• Web Production
• Marketing
• User Interface Design
• User Experience
• Web Design
• Content Management
• Team Management
• Kids Online Content
• Web Strategy
• Online Marketing
• Strategy
• E-Commerce
• Email Marketing
• Search Engine Optimization (SEO)
• Online Entertainment
• Social Media Strategy
• Online Gaming
• New Media
• Marketing Strategy
• Web Project Management
• Digital Marketing
• Inbound Marketing
• Content Strategy
• Marketing Roi
• Online Game Production
• Online Lead Generation
• Marketing Automation