Tom Fricano
Customer Experience & Engagement Executive▪️Enterprise Consent & Preference Management ▪️SaaS Growth Leader▪️Practice Builder▪️Personalization at Scale through Strategy, Trust, Zero-Party & Customer Data, AI
- Role
- Senior Director, Product Management, Consent and Preference Management, Digital Center of Excellence at Broadridge
- Location
- Fernandina Beach, FL, US
- LinkedIn followers
- 500 followers
About Tom Fricano
I help companies turn trust, preferences, consent, and data into scalable, personalized and compliant experiences that grow revenue and deepen customer relationships.As a senior leader in customer experience, digital engagement, and enterprise consulting, I unify strategy, execution, and CX technology to deliver measurable outcomes across complex, regulated industries. My work with Fortune 500 brands including Discover, MetLife, Marriott, IBM, and Humana has driven SaaS growth, optimized customer journeys, and powered digital experience platform (DXP) implementations.I’m known for bridging the gap between compliance and personalization, activating zero-party data, and leading high-performing consulting teams across customer experience, digital transformation, and omnichannel engagement.Select accomplishments:• Delivered $14M in SaaS growth through CX-led consulting• Grew strategic services revenue 273% by converting strategy into execution• Initiated and led UPS alliance that drove 400% stock growth and company valuationI thrive in environments where complexity meets urgency. I scale what works, fix what doesn’t, and build trust at every customer touchpoint. I am seeking executive roles in SaaS, agencies, or advisory organizations where CX, DXP, and data strategy drive competitive advantage.
Experience
Senior Director, Product Management, Consent and Preference Management, Digital Center of Excellence
Oct 2025 — Present · Edgewood, NY, US
Education
Buffalo State University
B.S.
Skills
- Leadership Development
- Strategic Planning
- New Business Development
- Team Leadership
- Strategic Partnerships
- Team Building
- Program Management
- Marketing Strategy
- Proposal Writing
- Budgeting
- Forecasting
- Planning
- Account Management
- Customer Relations
- Business Strategy
- Sales Management
- Negotiation
- Consultative Selling
- Solution Selling
- Product Management
- Product Development
- Software Development
- Process Improvement
- Digital Strategy
- E-Commerce
- Web Development
- Saas
- Project Planning
- Budgets
- Customer Service
- Sales
- Marketing
- Business Development
- B2b
- Start-Ups
- Entrepreneurship
- Selling
- Leadership
- Crm
- Sdlc
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