Tom Elwell
Experienced Sales Strategist | Experienced Chief Commercial Officer & Vice President | Delivering Growth, Leadership, & Market Expansion | Private Equity
- Role
- Vice President of Sales - Dtr (Direct to Retail) at Kerry
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Tom Elwell
Commercially driven CPG executive with 15+ years scaling brands, growing revenue, and driving enterprise value in both PE-backed and founder-led companies. I\'ve led national sales teams, owned full P&L responsibility, and delivered results across retail, club, foodservice, industrial and e-commerce channels. My career spans iconic brands and emerging startups—building go-to-market strategies, launching innovation, and leading transformations that unlock growth. Whether entering new markets or turning around challenged businesses, I bring a hands-on, accountable leadership style focused on creating value through execution.
Experience
Vice President of Sales - Dtr (Direct to Retail)
Sep 2024 — Present
Education
Northfield High School
Business
1984 — 1988
University of North Carolina at Greensboro
BS, Finance
1988 — 1993
Skills
- Category Management
- P&L Management
- Beer
- Mergers
- Restructuring
- Management
- Retail
- Fmcg
- Product Development
- Project Management
- Project Planning
- Entrepreneurship
- New Business Development
- Seasonings
- Sales
- Start-Ups
- Marketing Strategy
- Sales Management
- P&L
- Marketing
- Food
- National Accounts
- Consumer Products
- Forecasting
- Cross-Functional Team Leadership
- Grocery
- Leadership
- Key Account Development
- Pricing
- Sales Operations
- Strategic Planning
- Inventory Management
- Key Account Management
- Account Management
- Team Building
- Pricing Strategy
- Business Development
- Food & Beverage
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