Tom Elmer

About Tom Elmer

Recognized as a highly effective sales and marketing executive, I’m skilled at using the tools of diagnosis, setting strategy, and building out insight-driven tactical plans based on increasing customer value.I\'m Revenue Driven, increasing sales volume and profit margins through marketing for a diverse range of products and services in competitive, market-driven industries. As a Passionate Communicator, I’m gifted in teaching, training, and successful staff/ team development.I’m a Pracademic, combining 30 years of sales and marketing leadership with teaching MBA candidates & undergrads these past eight years. Classes include marketing strategy & planning, branding, marketing management, global, services, campaigns, selling, customer experience & events, communication, & basic principles to all business majors. Serve as Faculty Advisor to WESCON Digital Marketing Agency & The American Marketing Association.Marketing Muscle is my part-time consulting practice.The Caring App aims to prevent suicide in the 18-24 age group. Google CBS Sunday Morning & Caring Letters, then email me.Quick Six: COMMUNITY MARKETING OUTREACH – Launched FREE MARKETING HELP connecting my students with over 50 local firms to develop marketing plans & programs. Covered by ABC TV Action News as well as by multiple social media platforms. I run a marketing experience class each semester that provides free digital marketing support to businesses and nonprofits. EXPERIENTIAL LEARNING PACESETTER - we have worked with over 200 members of the Greater West Chester Chamber of Commerce developing marketing plans in my Capstone Class since Fall 2019. EXPERTISE – Selected as a subject matter expert by the State Attorney General’s office in a billboard advertising trial based on my years as a practitioner & academic. My 2021 Small Business Marketing Seminar was featured in the Daily Local News. VIRTUAL MARKETING EVENTS – over 50 international marketing guest lecturer sessions are available to view on my YouTube channel with new sessions added each semester. BRAND BUILDER – Increased Cardone’s brand recognition & traditional market sales 30% & 35m over 3 years using dual branding, advertising, promotion,key account selling, redesigned packaging, e-commerce programs, sales force training & digital initiatives. SALES DRIVER – Negotiated & closed $4M National Automotive Parts Association (NAPA) sales agreement for Cardone, recognized by President as a premiere external business partner. Email: t••••••@me.comYouTube Channel: https://youtube.com/@philaelm

Experience

1. Strategic Marketing Consulting

   Marketing Muscle Llc

   May 2020 — Present · West Chester, PA, US

   I have worked with over 200 small businesses developing marketing plans As an experienced marketing executive, teacher, coach, mentor and academic focused on marketing strategy at the MBA and senior undergrad level these past 8 years, I bring an outside perspective to improving your marketing effectiveness primarily in Philadelphia, Delaware, and Chester County. Collaborate with the Chester County Chamber and West Chester Business Industrial Development Network.

Education

• West Chester University of Pennsylvania

  MBA, Marketing Concentration: Technology and E-Commerce

• Delbarton School

  College/University Preparatory and Advanced High School/Secondary Diploma Program

• La Salle University

  Bachelor of Science - BS, Marketing | Communication Arts