Tom Durnin
Senior Manager, Operational Reporting & Analytics @Manulife Bank Of Canada
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WORK HISTORY
Senior Manager, Operational Reporting & Analytics @Manulife Bank Of Canada
Waterloo, ON, CA
EDUCATION
Wilfrid Laurier University
Honours Bachelor of Arts
SKILLS
ABOUT TOM DURNIN
An enthusiastic self-starter who enjoys new challenges.* strong product, marketing, and analytics background combined with excellent people skills and a \"team first\" attitude.* Competitive Intelligence (CI): designed and delivered a new CI service providing analysis of competitor, product, governmental and socio-economic changes that impact Retail Markets\' strategic plans* Product Management / Product Development: Broad range of product management/development experience including Life Insurance, Creditor Mortgage Protection, RSP/Investment Lending, Insurance-based Leveraging, Business Acquisition Loans.* Customer Analytics: co-lead of successful business case to acquire Predictive Analytics tools, leveraged customer data to optimize sales territories, supported advertising campaigns and new product development, and developed software to help advisors segment and deploy sales campaigns effectively (MOST)* Marketing Analytics and Program Design: developed closed-loop campaigns involving segmentation, distributor recruitment, creative development, and measurement of success. Currently Manulife Bank\'s Product Owner leading the promotion of preferred pricing programs for our Group and Affinity customer segments.* Relationship Building and People Leadership: excellent collaborator with strong team building skills who can also offer effective coaching and people leadership capabilities
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