Tom Deelman

About Tom Deelman

Seasoned User-Experience Executive, leading multidisciplinary teams that deliver eye-opening experiences, user-Insights, and strategic direction. Currently leading Dell\'s Experience Design Team for the Infrastructure Solutions Group, crafting simple, compelling, and relevant user experiences around Dell-technology, from the Edge, the Cloud, and the Data Center, to empower commercial customers meet and exceed their IT goals.Specialties include broad UX knowledge in Commercial & Consumer product design & usability (HW & SW), Mobile devices, & Telecommunications. Skilled in orchestrating end-user research, ethnography, usability testing, UI & Industrial Design. Experienced & passionate leader: Herb Kelleher said it best; I treat my people like customers – they always come first.

Experience

1. Vice President, User Experience

   Dell Technologies

   May 2017 — Present · Austin, TX, US

   Leading global multidisciplinary teams of SW designers, Industrial designers, & behavioral researchers, passionately crafting user experiences across Dell’s Infrastructure Solutions. We serve a broad range of industries, designing the future of IT for commercial customers of all sizes and specialties. Our team crafts the intersection of experience and technology, spanning traditional areas such as Sever, Storage, Networking & HCI/CI, as well as the growing areas of Telecom/5G, and EDGE, and Cloud. We’re transforming how modern IT solutions are utilized through the Cloud (Dell’s APEX Cloud/as-a-service platform) and empowering customers with actionable data & insights while liberating them from the complexity of the past. We do this by maintaining a connection with customers & users in the field, understanding their needs & challenges, and forming a picture of how their experience will evolve with rapidly advancing technology. We translate these insights to deliver award winning designs, but also design early concepts to stretch imagination of the possibilities that can be realized within the next decade. While designing for future, we’re grounded in our near term mission of delivering consistently familiar & satisfying experience to our customers, promptly, using the most modern development techniques and design tools available. As interfaces become more natural, we’re defining how our solutions interact with speech, gestures, & touch input; facial recognition; and mixed reality (AR/VR). In a broad sense, we’re designing & exploring how we will collaborate, work, and play as technology affords us remarkable possibilities.

Education

• Binghamton University

  MA, Cognitive Psychology

  1993 — 1997

• State University of New York at Oswego

  BA, Psychology, Biology

  1990 — 1993

Skills

• Brand Management
• Cross-Functional Team Leadership
• User Experience
• Leadership
• User-Centered Design
• Human Computer Interaction
• Information Architecture
• Mobile Interface Design
• Persona
• Interaction Design
• Product Design
• Strategic Leadership
• Usability
• Enterprise Software
• Heuristic Evaluation
• Telecommunications
• Usability Testing
• User Research
• Design Research
• Executive Level Interaction
• Usability Engineering
• Mobile Devices
• Line Management
• Experience Design
• Human Factors
• User Interface Design
• User Experience Design
• Thought Leadership