Tom Cox
Data and Analytics Manager @Swanky (Shopify Platinum Partner)
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WORK HISTORY
Data and Analytics Manager @Swanky (Shopify Platinum Partner)
I play a key role in establishing best practices and processes and have revolutionisedthe capability to answer questions about customer behaviour. Keyday-to-day roles include- Overall responsibility for the data and analytics tech stack. In July-21I brought in a white-label analytics platform that is now integral toour analytics service offeredhttps://swankyagency.com/services/ecommerce-data-analytics/. Working with clients to understand commercial objectives and thenbuilding a KPI plan that is the main tool used internally to prioritiseactivity Supporting the CRO, Paid Marketing and SEO teams with day to dayanalyses. I play a pivotal role is presenting insight back to clients Carrying out data migrations from other eCommerce platforms(Woocommerce/ Magento) Building bespoke analytics dashboards for clients using Redshiftand Mode. This has included a unicorn company with highlybespoke subscription and retention analytical needs Carrying out competitor analysis, social sentiment analysis andcollecting customer insights using surveys and user interviews Industry leader in implementing and optimisation of GA4 installations.
EDUCATION
University of Exeter
Bachelor's degree, Mathematics
Llantarnam Comprehensive School
A levels, Mathematics, Physics, IT, Further Mathematics
ABOUT TOM COX
Experienced Analytics Manager with a demonstrated history of working in the information technology and services industry. Skilled in Big Data Analytics, PowerPivot, SAS, Financial Statements, and Analytical Skills. Strong information technology professional with a Bachelor\'s degree focused in Mathematics from University of Exeter.
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