Thomas Becker

About Thomas Becker

Award-winning Marketing Executive with 25+ years of leadership experience growing sales, profits, and portfolios for leading retailers and CPG brands. Proven expertise in brand strategy, product development, marketing, merchandising, and P&L management across grocery, mass, convenience, office, and online channels.Consistently recognized for driving double-digit growth, creating iconic programs, and building high-performing teams. Trusted advisor to senior leadership with a reputation for delivering results, leading change, and fostering collaboration. Adept at transforming strategy into action through customer-focused solutions, data-driven insights, and relentless execution.Also cultivating the next generation of Brand Marketing leaders as an Adjunct Professor of Marketing in the University of North Carolina system.Specialties: Private Brand Strategy | P&L Ownership | Marketing Leadership | Retail & CPG | New Product Development | Consumer Insights | Cross-Functional Collaboration | Retail Media | Organizational Leadership | Go-to-Market Strategy | Digital Marketing | Teaching & Mentorship

Experience

1. Vice President -- Retail Operations, Merchandising, & Marketing

   Minuteman Food Mart

   Nov 2025 — Present

   Lead retail operations, merchandising, and marketing for a 60+ store convenience chain in the Carolinas. At Minuteman, we focus on delivering an extraordinary guest experience while staying true to our faith-based values and commitment to the communities we serve.

Education

• Pennsylvania State University

  MBA, Marketing

  1997

• Elizabethtown College

  BS, Economics

Skills

• Trend Forecasting
• Visual Merchandising
• Leadership
• Product Management
• Market Research
• Entrepreneurship
• Corporate Branding
• Negotiation
• Marketing Management
• Email Marketing
• Social Media
• Fmcg
• Brand Development
• Sales
• Strategy
• Customer Insight
• Private Label
• Management
• Marketing
• Strategic Planning
• Brand Architecture
• High Net Worth Individuals
• Digital Marketing
• Retail
• Tenacious Work Ethic
• Competitive Analysis
• Start-Ups
• Consumer Products
• Advertising
• Merchandising
• Social Media Marketing
• Online Advertising
• Collaboration Solutions
• Budgets
• Organizational Maturity
• Cross-Team Collaboration
• Brand Management
• Cross-Functional Team Leadership
• Trend Analysis
• Marketing Strategy