Tomas Papazian
Growth Marketer @Hallow
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WORK HISTORY
Growth Marketer @Hallow
Scaled micro-influencer partnerships, negotiating cost-effective deals that maximized ROI and drove high user acquisition at low CAC-Drove growth through partnerships and influencer marketing, while collaborating on paid acquisition strategy to optimize spend and maximize user growth-Leveraged Branch for in-depth analytics, analyzing both macro campaign performance and micro-level influencer data to identify key success factors and optimize future collaborations-Conducted A/B testing with influencers to optimize conversion rates, finding that increasing posting frequency led to a decline in trial initiation per influencer.
EDUCATION
Universidad de 'San Andrés'
Licenciatura en Finanzas
ABOUT TOMAS PAPAZIAN
voice ai agents fail in ways a scorecard can\'t catch. a call breaks, no one notices, and…
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